Art Direction & Site Design
Clinique is one of the world’s leading skin care brands founded in 1968 in New York City.
With an aim to reach a diminishing younger audience, Clinique approached us to create their first-ever editorial platform to live on the Clinique website. From the content strategy, brand identity, art direction and site design, our team was responsible for building the initiative from the ground-up.
For this project, I worked alongside a team of art directors and content strategists to define the tone, art direction and design for the site. I worked hands-on to design all screens and collaborated with Clinique’s development team to build an experience that could live within the brand’s existing digital platform.