Inspired by the spirit of California, Tacori creates intricately crafted artisan jewelry. From engagement rings to fashion jewelry, all of Tacori’s pieces are designed and handcrafted in California.
The brief was to evolve the Tacori brand through a number of touch points including content strategy, social media, art direction, a full e-commerce site redesign and a campaign shoot for print and online media.
I collaborated with a team of content strategists, art directors and designers to create all screens of the website as well as art direction for social media content. Each consumer touchpoint was carefully considered including e-commerce pages, a brand blog for editorial content, email programs and integrated social media content.